Improfit | Comunicación Estratégica

QUÉ HACEMOS

The conversation

It is the beginning

A country seeking growth needs agreements to transform itself sustainably.

Since 1999, we have been part of many of Uruguay's most emblematic transformations, collaborating in building trust and commitment among all types of stakeholders.

We create strategic communication, the invisible architecture that structures dialogues and builds collaborative networks that sustain organizations, markets, and communities in this rapidly changing era.

We foster dialogues that make possible futures a reality, conversations that change the course of a relationship, a project, and even an entire country.

We know that in long games—the only sustainable ones—cooperation is the rational strategy for those who know how to look beyond the next move.

We are Improfit.

We build the yes.

SERVICIOS

Culture & Internal Communication _

We help evolve cultures, strengthen leadership, and support change processes from within, with narratives that build shared meaning.

Services:

Cultural diagnosis and internal climate.
Designing internal narratives of purpose and change.
Communication strategies for organizational transformation processes.
Communication leadership programs for middle and senior management.
Management of internal communication platforms and campaign design.
Activation of cultural ambassadors and internal collaboration networks.

Let's talk

Experiences that transform.

We create moments that reinforce identity, purpose, and culture, designing memorable experiences that inspire real engagement and strengthen the bond between people and the organization. We apply an approach that promotes learning and curiosity as a motivating and connecting element.

Strategic corporate events.
Community and family days.
Valuable experiences for business partners.
Celebrations, townhalls and key moments.
Open days and educational visits.

Let's talk

Gestión de crisis y cambios

We prepare organizations to respond in critical moments, focusing on strategic reputational risk management and rebuilding trust.

Services:

Diagnosis of reputational vulnerabilities.
Crisis communication protocols (before, during and after).
Crisis drills and response team training.
24/7 advice in real critical situations.
Image recovery and rebuilding post-crisis confidence.
Strategic stakeholder relationship management in adverse scenarios.

Let's talk

Reputación y
posicionamiento

We design positions that reflect authentic purpose, strengthen sustainable reputations, and help brands lead with consistency and real impact.

Reputation audit and strategic positioning.
Alliance and relationship strategy.
Positioning of managers.
Brand narrative and architecture for companies, business units, and organizations.
ESG (Environmental, Social and Governance) reputation strategies.
Spokesperson management and media training.
Planning presence in traditional and digital media.
Content production
Corporate events.

PUBLIC AGENDA_

We build strategic relationships that enable projects, manage perceptions in complex environments, and design public narratives that generate legitimacy and social license.