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hola! It all starts with a conversation. Improfit, strategic communication.

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Strategic communication and public affairs consultancy in Uruguay.

At Improfit we turn complexity into reputation. Since 1999, we have helped organizations build agreements, manage crises and lead their institutional narrative with a data-driven strategic vision.

26years
+280projects
14professionals
5 top10Clients in Merco
5 yearsAverage client relationship
Arthur W. Page

Strategic communication solutions for complex contexts.

We build strategic relationships that enable projects, manage perceptions in complex environments and design public narratives that earn legitimacy and social license.

  • Public affairs strategies
  • Media and opinion leader relations
  • Advocacy and communication campaigns
  • Analysis of context, stakeholders and public opinion risks
  • Local and community engagement strategies
  • Multi-sector partnership planning

We help cultures evolve, strengthen leadership and support change from within, with narratives that build shared meaning.

  • Culture and internal climate assessment
  • Internal narratives of purpose and change
  • Communication for organizational transformation
  • Communication leadership for managers and executives
  • Internal communication platforms and campaigns
  • Culture ambassadors and internal collaboration networks

We design positioning that reflects authentic purpose, strengthen sustainable reputations and help brands lead through consistency and real impact.

  • Reputation audit and strategic positioning
  • Partnership and relationship strategy
  • Executive positioning
  • Brand narrative and architecture
  • ESG reputation strategies
  • Spokesperson management and media training
  • Presence in traditional and digital media
  • Content production
  • Corporate events

We create moments that reinforce identity, purpose and culture, with memorable experiences that inspire real commitment and strengthen the bond between people and the organization.

  • Strategic corporate events
  • Community and family days
  • Value experiences for business partners
  • Celebrations, town halls and key moments
  • Open days and educational visits

We prepare organizations to act at critical moments, through strategic management of reputational risk and the rebuilding of trust.

  • Reputational vulnerability assessment
  • Crisis communication protocols
  • Simulations and response team training
  • 24/7 advice in critical situations
  • Post-crisis image and trust recovery
  • Stakeholder engagement in adverse scenarios

We believe in learning that changes practices. We support leaders and teams to communicate with purpose, manage trust and lead strategic conversations in changing environments.

  • Spokesperson skills and storytelling for leaders
  • Crisis communication clinics
  • Strategic listening labs
  • Culture and internal communication workshops
  • Community and stakeholder management
  • Service-learning programs

Organizations that trust us.

Multinationals, Uruguayan companies, trade associations and public agencies, in sectors ranging from energy and forestry to health, technology and financial services.

ALADI, ANCAP, ANDA, ANII, AUDER, AUGPEE, BSE, Blue Cross & Blue Shield Uruguay, BST Global Consulting, Ceres, CIPU, Criba, Cubo Itaú, CUTI, DBCC Transport, Gletir, HIF
Interagrovial, Itaú, Hormetal, KPMG, Montes del Plata, Nestlé, L'Oréal, Lumin, OCA, Promtior, Softys, Teyma, Urucap, Universidad de Montevideo, Unión de Exportadores del Uruguay, Instituto Vidart
Interagrovial, Itaú, Hormetal, KPMG, Montes del Plata, Nestlé, L'Oréal, Lumin, OCA, Promtior, Softys, Teyma, Urucap, Universidad de Montevideo, Unión de Exportadores del Uruguay, Instituto Vidart

Featured cases.

Team.

The people behind every Improfit project.

Agustín Dorce, Public Agenda at Improfit Agustín DorcePublic Agenda
Anaclara Paz, Public Agenda at Improfit Anaclara PazPublic Agenda
Andrés Pereira, Internal Communication at Improfit Andrés PereiraInternal Communication
Anghián Méndez, Administration and Finance at Improfit Anghián MéndezAdministration and Finance
Ariana Vezoli, Internal and Corporate Communication at Improfit Ariana VezoliInternal and Corporate Communication
Daniel Laino, Managing Partner at Improfit Daniel LainoManaging Partner
Felipe Abaracón, Public Agenda at Improfit Felipe AbaracónPublic Agenda
Gabriel Corbo, Partner at Improfit Gabriel CorboPartner
Lucía González, Public Agenda at Improfit Lucía GonzálezPublic Agenda
Morena Esquivel, Public Agenda at Improfit Morena EsquivelPublic Agenda
Roberto Reina, Internal Communication and Culture at Improfit Roberto ReinaInternal Communication and Culture
Ruth Bergstein, Public Agenda at Improfit Ruth BergsteinPublic Agenda
Silvia Piñeiro, Managing Partner at Improfit Silvia PiñeiroManaging Partner
Virginia Palmieri, Corporate Communication at Improfit Virginia PalmieriCorporate Communication

Frequently asked questions.

What organizations usually ask before starting to work with Improfit.

Other questions: hola@improfit.com.uy

Improfit works with realistic and rigorous analysis, speaks frankly even when the message is uncomfortable, and commits to sustainable, verifiable results. It does not share information that cannot be verified, respects the work of the press and protects its clients' confidentiality. Its client relationships last five years on average, and five of its clients rank among the top ten in the Merco ranking.

When a project's progress depends on actors outside the organization: a permit, a regulatory change, a community's acceptance or the attention of the press. In those cases, Improfit works on the environment that enables the project, with government, regulators, media and communities. That is how it supported Uber's arrival in Uruguay, which ended with normal operations under a specific regulatory and tax framework, and the Ministry of Industry's green hydrogen strategy.

Improfit manages a crisis on several fronts at once: media relations, monitoring of the public agenda, spokesperson preparation and internal communication, so that the message is consistent inside and outside the organization. Its approach is to share only verified information, respect the work of the press and protect the client's confidentiality.

Improfit commits to sustainable, verifiable results. Tracking combines public agenda monitoring and reporting, research and data analysis. In its cases, results are expressed in concrete indicators: media placements earned, people trained, event participants or regulatory changes achieved.

Some examples: for Lumin, 77 placements in more than 40 media outlets about its investment in Cerro Largo; for Augpee, more than 20 placements in more than 13 outlets about the impact of renewable energy on electricity tariffs; for L'Oréal, more than 10 placements in top-tier media with the Stand Up campaign against street harassment; and for Ducsa, a training program applied in more than 100 service stations, with more than 1,500 attendants and team leads trained.

Yes. Improfit is a member of LatamPR, a network of strategic communication agencies with presence in Latin America, the United States and Europe, which allows it to develop regional and international projects with a local perspective in each market.